“A Strong Marketing Arm and the Movie Actors” – More Evidence of Providers Using Market Muscle To Get Higher Pay
Add California to the list of states where researchers are documenting evidence of hospitals and doctors using their market clout to extract higher payments for services – higher payments that get passed on to people insured in private health plans.
The latest study, following on the heels of a Massachusetts report with similar findings (see below), tells us that in California, doctors and hospitals use their size, reputation, and various strong-arm negotiating strategies to win higher payment rates from insurers. Here are some findings:
- All or None Negotiating: Hospital mergers and acquisitions have resulted in some really huge hospital chains, particularly in Northern California. Sutter Health has two-dozen hospitals, some with several locations, while Catholic Healthcare West has 33 acute care hospitals across the state. When negotiating with insurers for rates, these large systems essentially say, “take all of us in your network at the rates we want or lose all of us.” If insurers had their way, they could drop unneeded hospitals from their networks or pay them less based on quality and still keep the hospitals they need in-network. But “no can do” under “all or none” negotiating. And in some markets, physician groups have attached to the hospital groups so they enjoy and expand the benefits of all or none.
- Must-Have Hospitals and Physicians: Certain hospitals and physician groups have such strong reputations or provide such unique, specialized services that insurers must have them in their networks in order to sell their plans. Some of these must-haves have consolidated into larger systems, which enable them to demand higher prices for all providers in the system, including those that would not have been so well-paid as independent providers. One executive from a competing hospital suggested that Cedars-Sinai Medical Center in Los Angeles, which has chosen to remain largely independent, nonetheless commands high prices because it has “a strong marketing arm and the [movie] actors,” enforcing its reputation as a must-have.
- Doctors Stick Together: In California, IPAs are common. They negotiate for groups of doctors to receive capitated payments for HMO plans. Some of these IPAs represent thousands of doctors. Ironically, their strong bargaining power has so increased the costs on HMO plans, usually thought to be less expensive than PPOs because of more utilization control, that some insurers are trying to shift customers to PPOs. But there, too, large multi-specialty or single-speciality practice groups tend to get the upper hand in rate negotiations. Conversely, small or independent doctors who go it alone get stuck with low “take it or leave it” rates from insurers.
What does all of this mean for consumers? We are paying higher premiums to cover higher provider rates. One commonly cited study from 2006 reported that hospital consolidation increased hospital prices anywhere from 5 to 40 percent.
The California study does not rely on the pricing, quality, and cost data that the Massachusetts Attorney General used to show that prices are more closely tied to market leverage than quality and costs. Still, the conclusions of both studies raise questions about what policies are needed to address the increasingly uneven bargaining power of providers and insurers.
Some, including the study’s authors, have suggested that hospital or physician rate-setting may be in order. Right now, only Maryland sets the rates that hospitals get paid. Government rate setting was more widespread in the 1970s and 1980s before states such as New York, New Jersey, and Massachusetts deregulated rates in the early 1990s. In his book, The Healing of America, T.R. Reid describes how several countries that use private insurers and private providers to achieve universal coverage do so by injecting government-control or government-facilitated payment rates into the system. However, here in America, where even the current market-based health reforms are derogatively referred to as “government-control,” widespread government price regulation may never be politically feasible.
We need new solutions that go beyond the current antitrust approach, which is to allow providers to negotiate jointly for rates so long as they meet some minimum standards of clinical or financial integration. These standards are obviously failing consumers. Federal and state authorities must be more aggressive in keeping provider markets competitive and setting stricter rules around negotiations for payment rates.
